Natsukashii
Turning a restaurant opening into one connected brand, from the rubber stamp to the menu board to the website.
- Client
- Et Al.
- Year
- 2026
- Services
- Art direction, Brand positioning, Commercial photography, Environmental, Logo design, Visual identity, Web design, Web development
Natsukashii is Et Al.'s first brick-and-mortar restaurant: modern homestyle Japanese food, made by a team built around craft, hospitality, and sharing. The name describes the feeling of a bite taking you back to a wonderful memory. The brief was to bring that warmth into everything a guest encounters.
The goal
Introduce a new concept, tell the story behind it, and give guests a clear path to menus, events, and practical visit information. The same system had to work on a coffee cup, an apron, a storefront, and a phone.
What we made
A stamp-like identity with a mountain and waves, carried through brand guidelines, signage, printed menus, photography direction, and a Webflow site. The restaurant's own words set the tone: fun rather than fancy, with food and hospitality that tell the team's real stories.
The site follows the restaurant's day. Breakfast, lunch, Rascal Hour, and dinner each have their own menu, and the page leads with whatever is being served right now.
How the team runs it
CMS menus give the restaurant a place to maintain changing dishes and prices. The content also answers the practical questions: counter service or table service, walk-ins or reservations, where to park, and how to get in touch.
At a glance
- services a day, one menu system
- 4
“From the first impression to the menu in your hand, it all feels like the same place. That's exactly what we hoped for.”