Together & On Point

Together & On Point began as Greg Easton's campaign for president of World Archery. The audience was every member association, athlete, and official in the sport, in dozens of countries.

The idea

An arrow flies true because its parts work together. Athletes are the point, member associations are the shaft, partners are the fletching, and the federation is the nock. That image gives a global organization a simple way to talk about how it works.

What we made

Campaign messaging, identity, and a Webflow site organized around four priorities: member associations and athletes, events, governance, and the sport's future. A full manifesto gives visitors the detail behind the headline, alongside news and a way to contact Greg.

After the election

Greg is now World Archery President. The site continues to hold the vision and priorities that shaped the campaign, giving the archery community a place to return to them.