A three-partner creative studio in Tulsa for strategy, design, development, and content.

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Brookside Blooms

A cheerful, hard-working identity for a neighborhood flower shop, made before NVM.

Client
Brookside Blooms
Year
2024
Services
Logo design, Print, Visual identity
Four illustrated flowers in pots, in pink, red, yellow, and green

Brookside Blooms is a family-run floral studio in Tulsa, making bouquets and arrangements for celebrations, weddings, and sympathy. Bold color and a willingness to experiment are part of its personality.

The identity pairs illustrated flower marks with a recognizable neighborhood name. Pink, red, yellow, and green give the flowers different characters, while the wordmark and supporting palette hold the system together across the design studies shown here.

Project credits

Created in 2024, before NVM's official founding, with identity design by Alec Vennerholm and photography by Henry Ninde.

A Brookside Blooms sticker with flowers and a BB monogram on green
Flower marks and a monogram, together.
Color swatches named Dark Green, Moss, Daisy, Sienna, Terracotta, and Rose
The supporting palette.
A bold Brookside Blooms wordmark over a photo of flowers
A wordmark direction we explored.
“It feels warm and full of personality, without making the simple things complicated.”
Demo quote — replace before launch