2025 / Field Notes, Open Country
Field Notes Society
An invitation to look closer
A seasonal field guide and campaign that turns regional ecology into an open invitation.
- Art Direction
- Print & Environment
- Commercial Photography
The work
The field guide was designed to be used, marked up, folded, and carried. Photography, maps, and short observations work together without becoming precious.
The campaign extended that same field rhythm into posters, social stories, trailhead signage, and a small traveling exhibition.
Every project is built with the people who will use it. Decisions stay visible, language stays direct, and the system is tested in real conditions before it leaves the studio.
The useful detail
The strongest systems hold together at every scale—from the first impression to the small decision someone has to make every day.
In numbers
- 01 / Impact
- 14kguides in circulation
- 02 / Impact
- 27documented habitats
- 03 / Impact
- 09regional partners